Get big or die, ALFA ROMEO

Can the Alfa Romeo brand hit a high note or will it all end in tears? Sergio Marchionne, boss of Fiat Chrysler Automobiles (FCA), a carmaker, plans to invest €5 billion ($5.6 billion) in the historic marque. His aim is to turn out eight new models, in a bid to increase dramatically the premium brand’s global sales to 400,000 annually by 2018 http://econ.st/1Nv1idV

Get big or die

ALFA ROMEO might have become another of the car brands tossed on the industry’s scrap heap. Instead, Sergio Marchionne, boss of Fiat Chrysler Automobiles...

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