Nike Nearly Dropped Kaepernick Before Embracing Him
Nike’s ad campaign featuring Colin Kaepernick has been a sensation since it began this month. But a year ago, the company was ready to cut him loose.
Sports
彭斯和蓬佩奧否認撰寫了批評特朗普的匿名文章 |
大多數公司都避免行動主義的風險，但是耐克剛做到了。一場以柯林·卡佩尼克(Colin Kaepernick)——這位極具爭議性的前橄欖球聯盟四分衛——為主角的營銷活動會有回報嗎?
為公司股東負責的決策.....
【Just Do It 的勇氣】文：Edkin@RTW
一句“Just Do It”，道盡了Nike的品牌的態度，歷久不衰。今年適逢這句口號的三十週年紀念，Nike 去得更加盡，請到美式足球員 Colin Kaepernick 作為代言人，他的巨幅肖像在美國各大城市出現，瞬間在美國引起一片輿論大戰。
一句“Just Do It”，道盡了Nike的品牌的態度，歷久不衰。今年適逢這句口號的三十週年紀念，Nike 去得更加盡，請到美式足球員 Colin Kaepernick 作為代言人，他的巨幅肖像在美國各大城市出現，瞬間在美國引起一片輿論大戰。
事緣Colin Kaepernick在2016 年球季，因為在比賽前國歌播放期間單膝下跪，以抗議對黑人疑犯的不公正處理。美國民眾對於這種抗議方式表現兩極。保守右翼認為運動員在運動場內有政治宣示不能接受，球隊應該與他解除合約。另一邊開放的左翼認為，他勇於為不公正不公平發聲，值得讚賞。姑勿論討論結果如何，這件事最後令Colin Kaepernick 離開舊金山淘金者（San Francisco 49ers）之後，全NFL都沒有球隊聘用他。
⋯⋯更多
Former San Francisco 49ers quarterback and famed anthem protester Colin Kaepernick is part of a new Nike campaign to mark the 30th anniversary of the sporting equipment giant’s iconic “Just Do It” slogan.
Kaepernick, who triggered a political firestorm after kneeling during the anthem in 2016 to protest racial injustice, has not played in the NFL since early 2017.
The 30-year-old is suing the NFL, claiming he has been frozen out of the league by team owners because of his activism. Kaepernick’s attorney, Mark Geragos, argues NFL owners were “clearly colluding” to keep the quarterback out of the leagues because they were “intimidated by President Donald Trump.
“They were clearly colluding because they were intimidated by the president. The only reason — and the owners will admit this — that they haven’t signed him is because of Trump, and they’ve colluded because of Trump,” Geragos told the Straight Aim with Amy Dash podcast in May.
The new Nike adverts, which were unveiled just days before the kick-off of the 2018 NFL season, show a portrait of Kaepernick with the slogan: “Believe in something. Even if it means sacrificing everything.”
沒有留言:
張貼留言