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Puma is in a difficult situation, with its shares declining and sales down due to increased competition and discounting
. The company is reportedly considering options, including selling its stake, as it works to improve its performance. Company performance and challenges
- Sales decline: Puma's sales fell by 15.3% in the third quarter of the year to 1.96 billion euros.
- Increased competition: The brand is losing ground to competitors in a competitive sportswear market.
- Product discounting: To drive sales, Puma has had to resort to more discounting, which has impacted its profitability.
- Workforce reduction: As a result of declining sales and performance issues, Puma plans to cut approximately 900 jobs.
- Legal action: Puma has also taken legal action against the online marketplace Shein for the unauthorized distribution of its products.
Potential sale
- Struggling brand: Puma is reportedly struggling, with its market value halved since the start of the year.
- Exploring options: The Pinault family, a major shareholder with a 29% stake, is exploring options for a sale of its stake in the company, according to reports.
- Share price increase: Following reports of a potential sale, Puma's share price has seen a significant increase.
Available sales
- Online sale: You can shop the "Sale" section on the PUMA US website for year-round discounts.
- Seasonal sales: Puma also holds seasonal sales during events like Black Friday, Cyber Monday, and other holidays.
- Outlet sale: An outlet sale on both men's and women's shoes is reportedly offering up to 70% off.
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