英國新報： "The New Day"....
New print newspaper launches in UK
Sales of newspapers around the world are in decline. That's as apps and websites put the world's information at everyone's fingertips. But in the UK, a NEW newspaper has hit shops. "The New Day" hopes its unique brand of journalism will get readers to put down their smartphones and pick up paper once again.
"The New Day" (2016.2.29-2016.5.6)
The New Day was a British compact daily newspaper published by Trinity Mirror, launched on 29 February 2016. It was mainly aimed at a middle-aged female audience, and was politically neutral. The editor, Alison Phillips, intended readers to get through the newspaper in under 30 minutes.
The first edition was sold as two million free copies, and the target for regular circulation was 200,000. After a drop in purchases to just 30,000 copies per day, it was announced on 4 May that the last edition would be published two days later, just two months after its launch.
Roy Greenslade explained in The Guardian how The New Day had failed. He pinpointed the error of marketing a newspaper to people who dislike newspapers, and the short interval between the announcement and launch, which left insufficient time to advertise the product. On a practical basis, it was published early in the evening because it shared presses with the Daily Mirror, thus it missed out on late-night breaking news such as Leicester City F.C.'s shock win of the Premier League. Greenslade attributed all of the blame to Fox for green-lighting the idea.