每年總有一些顧問和教師端出有些想像力的故事來賣

策略管理是管理學一支，所以每年總有一些顧問和教師端出有些想像力的故事來賣。

It seems business is so fast-moving and diverse these days that a single, overarching strategy will no longer do. In a new book, a trio from the Boston Consulting Group argue that wise bosses should choose from a “strategic palette” in much the same way that artists choose from a palette of colours. Take a handful of primary strategies, be ready to switch between them, and at times, blend themhttp://econ.st/1FtOOOo

A palette of plans

BUSINESSES are bombarded with advice on strategy. Many gurus urge them to discover a “blue ocean” where they can swim without competition. Others argue that this...

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