Starbucks 老闆Howard Schultz的“Race Together” 教訓

 Starbucks 老闆的新想法“Race Together”，實施數天即停止，因為該公司被譏評光說不練，自己的管理團隊的多樣性就很差。

Howard Schultz, the head of Starbucks, thinks the gourmet coffee chain has a responsibility to address America’s vexed race relations. After a series of internal meetings at the company, he decided to launch “Race Together”, a co-venture with USA Today, a newspaper, to “stimulate conversation, compassion and action around race in America.” Though seemingly well-intentioned, the campaign has elicited a backlashhttp://econ.st/1FReoQz

#Fail

HOWARD SCHULTZ, the head of Starbucks, thinks the gourmet coffee chain has a responsibility to address America’s vexed race relations. After a series of internal...

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