Coca Cola's New Year ad upset Russia and Ukraine 多國籍公司要不要關心在地想法： Apple vs Nike

Coca Cola in a Fizz

Coca Cola's New Year ad showing a map of Russia upset both Russia and Ukraine, because it first excluded and then included the disputed territory of Crimea. We asked Joe Wade of the ad agency, Don't Panic, how the company got it so wrong.

"This isn't Coca Cola's first PR disaster."

Coca Cola in a Fizz, The Newsroom - BBC World Service

Coca Cola's New Year ad upset Russia and Ukraine. We ask how they…

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