Never before has so much money been made by a single firm in such a short period of time. On January 27th Tim Cook, the boss of Apple, announced that it had made $18 billion in its latest fiscal quarter. Apple is the world’s largest company by market capitalisation as well as its most profitable. Strikingly, it has risen to greatness using a rather old-fashioned business model: selling highly desirable objects at fat gross margins http://econ.st/1zCIXqO
Never before has so much money been made by a single firm in such a short period of time. On January 27th Tim Cook, the boss of Apple, announced that it had made $18 billion in its latest fiscal quarter. Apple is the world’s largest company by market capitalisation as well as its most profitable. Strikingly, it has risen to greatness using a rather old-fashioned business model: selling highly desirable objects at fat gross margins http://econ.st/1zCIXqO
季賺0.56兆 蘋果 地表最賺錢公司
iPhone 上季熱銷7446萬支創新高 大中華營收暴增7成
【陳冠穎╱綜合外電報導】iPhone 6熱銷，上季總銷量年增46%創新高達7446.8萬支，加上大中華區營收暴增7成，推升蘋果（Apple）上季（年度第1季，2014年10~12月）營收、純益雙創新高、超越預期，純益180億美元（5639億台幣），刷新全球企業獲利紀錄，使蘋果成為地表最賺錢的上市公司。
強勢美元衝擊美國企業業績，半數營收來自海外的蘋果也不例外，但本季營收目標520~550億美元（1.63~1.72兆台幣），年增14~21%，毛利率38.5~39.5%。蘋果財報超越預期，周二盤後股價應聲大漲近7%。
若非外匯波動賺更多
蘋果執行長庫克（Tim Cook）說：「若非外匯劇烈波動，我們的業績還會更強勁。」蘋果財務長馬斯特里（Luca Maestri）承認上季營收因強勢美元影響減少4個百分點，本季雖已經加強避險，但營收成長估仍因此削減5個百分點。
蘋果業績成長強勁，大幅淡化匯率波動衝擊。上季中國iPhone銷量雖未超越美國，但Canalys數據顯示，蘋果上季已超越小米、三星（SAMSUNG），躍居中國智慧手機市場龍頭。Creative Strategies分析師巴哈林（Ben Bajarin）預估，本季在農曆新年加持之下，iPhone中國銷量可望輕鬆超越美國。
在iPhone與中國業績推升下，蘋果上季營收年增30%至746億美元（2.34兆台幣），純益更大幅成長38%至180億美元，標準普爾（S&P）資料顯示，此純益金額超越艾克森美孚（ExxonMobil）2012年締造的單季純益159億美元紀錄，為上市公司史上最高季度獲利。上季iPhone不僅銷量遠高於市場預估的6490萬支，平均售價也上漲14%至687.3美元（2.15萬台幣），成為推升集團毛利率超越預期達39.9%的一大主力。光iPhone所帶來營收512億美元（1.6兆台幣），就佔總營收將近7成。
不過，分析師擔心蘋果過度依賴單一產品，上季iPad銷量年減18%至2141.9萬台，麥金塔電腦（Mac）銷量也僅年增14%。BGC Partners分析師吉里斯（Colin Gillis）表示，隨著全球智慧手機市場成長放緩，蘋果若過度仰賴iPhone，可能會帶來問題。研究機構IDC數據顯示，2012年全球智慧手機銷量成長逾4成，2013年6月成長率達高峰52%，之後開始下滑，近期成長率只剩下5~10%。
此外，蘋果業績大好，也反映在供應商財報上，面板供應商樂金顯示器（LG Display，LGD）昨公布上季營業利益創4年新高6258億韓元（180億台幣）。記憶體供應商SK海力士上季營業利益也更激增1倍以上，創歷史新高1.7兆韓元（490億台幣）。
As a business that makes a lot of extremely popular smartphones, Apple has become used to generating telephone-number size profits too. But the world’s largest company by market capitalisation has just delivered a record-breaking set of results that took even seasoned telecoms analysts by surprise http://econ.st/1LfYCRu
Apple made a whopping $18 billion profit in the three months to December 27th 2014, the largest quarterly profit ever reported by a public company. The key to its success is the iPhone, which now accounts for some two-thirds of Apple’s revenue. The company sold the equivalent of 34,000 iPhones an hour, 24 hours a day, in its latest quarter, bringing the total purchased during the period to 74.5 million http://econ.st/1EpPvvB
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