Google Searches for an App Role
As Smartphones Undercut Traditional Web Browsing, New Tack Is Needed for Ads
Updated March 9, 2014 6:33 p.m. ET
Its name has become a verb meaning "to search," but as users shift to
mobile devices, Google Inc. is suddenly faced with the threat that its
search engine—and its advertising business—are becoming less relevant.
The company was built with the help of an army of "spiders" deployed to crawl the Web, and sophisticated algorithms to rank the value of pages. But in the mobile age, those spiders can't easily navigate...
The company was built with the help of an army of "spiders" deployed to crawl the Web, and sophisticated algorithms to rank the value of pages. But in the mobile age, those spiders can't easily navigate...
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