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2010年7月19日 星期一

How Mercadona Fixes Retail's 'Last 10 Yards' Problem

How Mercadona Fixes Retail's 'Last 10 Yards' Problem
Spanish supermarket chain Mercadona offers aggressive pricing, yet high-touch customer service and above-average employee wages. What's its secret? The operations between loading dock and the customer's hands, says HBS professor Zeynep Ton.

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