Book Report: Spring Reading for a Changing Business Landscape
Published: April 04, 2012 in Knowledge@Wharton Spring cleaning offers an opportunity to go through our bookshelves -- virtual and otherwise -- to find old favorites and make room for new ones. In our latest book report, we offer reviews, interviews and excerpts that touch on strategic, cultural and industry-specific trends that are changing the way we do business.
Wharton professor Adam Grant talks with Susan Cain about her bestselling book, Quiet: The Power of Introverts in a World That Can't Stop Talking, in which she challenges the "Extrovert Ideal" and encourages companies to rethink their cultures in order to draw on the valuable contributions of the quieter set.
Two interviews provide insights into the defining changes that technology has brought to very different industries. Joseph Turow, author of The Daily You: How the Advertising Industry Is Defining Your Identity and Your Worth talks with Knowledge@Wharton about "one of history's most massive stealth efforts in social profiling." C. William Hanson, III, director of surgical intensive care at the Hospital of the University of Pennsylvania, interviews Eric Topol about his new book, The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care.
Additional features dissect the DNA of three very different companies: Adam Lashinsky, author of Inside Apple, shares some of the company's most closely guarded secrets; The Bloomberg Way, a writing guide for reporters and editors, offers a window into how editorial decisions are made at Bloomberg News; and Richard Branson's autobiography, Losing My Virginity, paints an irreverent picture of how the founder and CEO of Virgin Atlantic Airways created an unusual and highly successful group of companies.
Finally, we offer excerpts from two recently published books. Phil McKinney's Beyond the Obvious argues that we need to ask more questions to generate new ideas and unlock breakthrough innovations.But in Repeatability, Chris Zook and James Allen remind us that we shouldn't favor broad changes over continuing to repeat what is working. We hope you enjoy this special section.
紡織股王聚陽實業 抓住名牌時裝的「感覺」
相關關鍵字：
圖片來源：鍾士為
以代工成衣起家，今天是台灣唯一有能力，承接國際大師品牌訂單的成衣廠。聚陽如何化成衣業為服務業，讓時尚品牌Vera Wang也信服他們的訂製力？
精采重點：
三月，在紡織股王聚陽實業的會議室裡，除了幾個穿著正式、表情微微露出緊張的員工外，還出現八張陌生臉孔，穿著時髦、興致勃勃地比手畫腳討論。
他們是知名時裝設計品牌Vera Wang旗下的團隊，包含設計師、採購和業務等，從美國飛來台北決定秋冬服飾。
房間內的衣架桿上掛著花花綠綠的衣服，聚陽員工一件件拿給團隊中亞裔的設計經理Pero Lee看，不到三秒鐘，他便決定這件衣服Yes或No。
這些被挑選出來的衣服，由聚陽設計，經過報價、修改，將成為Simply Vera（Vera Wang與美國柯爾百貨公司合作的平價品牌）今年秋、冬的部份商品樣衣。
聚陽預計，今年他們將為Simply Vera創造五百五十萬美元的產值。
事實上，目前國內除了聚陽以外，幾乎沒有成衣廠有能力，可以大量接設計師品牌的單。這些以精緻禮服、洋裝聞名的品牌，挑剔的眼光，為什麼看上聚陽？
聚陽以代工成衣起家，如今研發經費佔營業額二％，這個比例相較於台灣第二大成衣業者儒鴻，高出兩倍以上。
雖然聚陽的研發人員約三百人，佔總員工數不過○．一％，但儒鴻、德式馬等企業的研發相關人員，不過幾十人。
「成衣業變化快，怎樣變出新東西，各憑本事，」聚陽實業董事長周理平不疾不徐地說，帶著一股自信。
他們是知名時裝設計品牌Vera Wang旗下的團隊，包含設計師、採購和業務等，從美國飛來台北決定秋冬服飾。
房間內的衣架桿上掛著花花綠綠的衣服，聚陽員工一件件拿給團隊中亞裔的設計經理Pero Lee看，不到三秒鐘，他便決定這件衣服Yes或No。
這些被挑選出來的衣服，由聚陽設計，經過報價、修改，將成為Simply Vera（Vera Wang與美國柯爾百貨公司合作的平價品牌）今年秋、冬的部份商品樣衣。
聚陽預計，今年他們將為Simply Vera創造五百五十萬美元的產值。
事實上，目前國內除了聚陽以外，幾乎沒有成衣廠有能力，可以大量接設計師品牌的單。這些以精緻禮服、洋裝聞名的品牌，挑剔的眼光，為什麼看上聚陽？
聚陽以代工成衣起家，如今研發經費佔營業額二％，這個比例相較於台灣第二大成衣業者儒鴻，高出兩倍以上。
雖然聚陽的研發人員約三百人，佔總員工數不過○．一％，但儒鴻、德式馬等企業的研發相關人員，不過幾十人。
「成衣業變化快，怎樣變出新東西，各憑本事，」聚陽實業董事長周理平不疾不徐地說，帶著一股自信。
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