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Ten marketing quotes you should know

July 25, 2009

What better strategy can there be than to learn from some of the world’s best marketing minds? When you leverage ideas from a recognized authority that gives you insight you didn’t have, you are tapping into some real think power that can change your perspective. It’s also a great way to test your best thinking against the best thinkers. Here are some of my favorites.

Quote #1:
“No great marketing decisions have ever been made on quantitative data” - John Scully

Quote #2:
“Unless your campaign has a big idea, it will pass like a ship in the night” - David Ogilvy

Quote #3:
“Your premium brand had better be delivering something special, or it's not going to get the business” - Warren Buffett

Quote #4:
“A market is never saturated with a good product, but it is very quickly saturated with a bad one” - Henry Ford

Quote #5:
"If you don't see yourself as a winner, then you cannot perform as a winner." - Zig Ziglar

Quote #6:
"The best way to predict the future is to create it." - Peter Drucker

Quote #7:
"I find that the harder I work, the more luck I seem to have." - Thomas Jefferson

Quote #8:
"Without promotion something terrible happens... Nothing!" - P.T. Barnum

Quote #9:
“Marketing takes days to learn. Unfortunately it takes a lifetime to master” - Philip Kotle

Quote #10:
“Leadership is not the end of a positioning program. It’s only the start. Leaders are in the best position to exploit opportunities as they arise.” - Jack Trout