事在人為：Citigroup 的"再生"啟示 ；Former Levi’s CEO on Revitalizing a Brand — and the Right Way to Wash Jeans

 Unmanageable and uninvestible. That is how investors have long consi­dered Citigroup. But a remark­able turnaround now appears under way under Jane Fraser https://econ.st/4aYQViT

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MARKETING

Former Levi’s CEO on Revitalizing a Brand — and the Right Way to Wash Jeans

Former Levi’s CEO Chip Bergh talks to Wharton’s Barbara Kahn and Americus Reed about reviving the iconic brand, purpose-driven marketing, and preserving your denim.

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