American Airlines unveiled the world’s first frequent-flyer programme 40 years ago. The scheme is now worth more than the airline itself.
Last year analysts valued the programme at around $18bn-30bn, eclipsing the company’s current market capitalisation of $12.9bn.
Such schemes have proved a boon to American carriers in the pandemic.
For the first time, many are using them as collateral. Read how airlines profit from air miles—but why sky-high valuations are not assured https://econ.trib.al/cUFpSMB
Credit: Alamy
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