American firms like Google, Amazon, eBay, and Uber have succeeded in many other countries. But all have failed in China.
HBR.ORG
Why Western Digital Firms Have Failed in China
A comprehensive five-year study reveals a set of common mistakes.
This is reflected in seven factors:
- lack of a deep (enough) understanding of the Chinese market
- poor management of relations with Chinese regulators and the government
- ill-fated attempts to impose global business models unsuited to the Chinese market
- failure to cope with the extremely fierce competition in China
- failure to manage relations effectively with local business partners
- imposing technological platforms developed for the U.S. market on China
- overly centralized organizational structure’s leading to slow decision making
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