Facebook 從中國海撈50億美金(2018)；台灣百來億新台幣？

China makes big ad money for Facebook

The social media company has been blocked in the country since 2009 — and yet China has become one of Facebook’s largest sources of ad revenue.

Last spring, the company partnered with a local advertising agency called Meet Social to create a small, unique center in the southern city of Shenzhen to provide Chinese businesses with a window into the platform and help them buy ads to reach Facebook and Instagram users around the world.

By the numbers: In 2018, China-based advertisers generated an estimated $5 billion in revenue, about 10 percent of Facebook’s total sales.

Meet Social — just one of seven Facebook ad resellers in China — said it puts up about 20,000 Chinese ads on the platform each day and anticipates doing about $1 billion to $2 billion in ad sales this year.

Why it matters: The Shenzhen center is a testament to how China’s “Great Firewall” has created a unique and vibrant patch of cyberspace, forcing Western companies to either adapt or be left out of one of the world’s largest internet markets.