A JPMorgan analyst downgraded GE to "underweight" on Monday and predicted the stock will nearly get cut in half to $5 by the end of the year. Now he's warning of more trouble for the storied American conglomerate.
通用電氣新CEO的難題：電力業務920億美元積壓訂單
通用電氣公司(General Electric Co., GE)能否扭轉局面取決於其核心電力業務的復甦情況，
Culp最近在接受採訪時表示：“
在2017年和2018年期間，
Culp表示：“我們原本認為，
*****
- 張玉芸
- ......夢想啟動未來（Imagination at work），這是GE公司的標語口號。從發明照亮全世界的電燈泡開始， GE寫下超過一世紀的傳奇。 天才發明家愛迪生於1879年成立GE ，他的夢想果然啟動了未來， 開啟爾後一連串的亮麗成就。.....
....夢想啟動未來（Imagination at work）可能誤譯。它是21世紀初的口號，現在公司某處說，找不到。No results found for "kpayp7.btxinlei.com"
Please try again, or try one of the popular terms below.https://www.ge.com/?search=kpayp7.btxinlei.com
...To get this message out, GE chose New York-based agency BBDO. The resulting "Imagination at Work" campaign was 18 months in the making with an initial budget estimated at over $100 million. It was designed to highlight GE's wide spectrum of innovation in areas ranging from appliances, medical and financial services to aerospace and biotech. In addition to re-inventing GE's message, the company encouraged and challenged BBDO to re-invent its traditional approach to ad media.
...McCleary sees great potential beyond the first wave of ads for a long evolution of the General Electric campaign, hopefully stretching for many years. "Imagination at Work" is a dynamic concept," he reflects, "And the challenging opportunity is to make the campaign as open to continuous invention and surprise as the company itself has always been."
GE: Imagination at Work - MediaPost
沒有留言:
張貼留言