“The general consensus of Chinese companies in this part of the world is they’ll just bulldoze their way through.” Why China's tech giants struggle outside China.
“The general consensus of Chinese companies in this part of the world is they’ll just bulldoze their way through.” Why China's tech giants struggle outside China.
The World Expected a Chinese Tech Takeover. Alibaba Can’t Even Conquer Vietnam.
The Chinese juggernaut handles more business than any other company. Yet like many of its compatriots, it has struggled to expand into new markets
Last year, Alibaba’s Vietnam operation put together a plan to win big in toilet paper.
In the company’s home base of China, toilet paper is a popular online purchase and volumes are typically huge. Staff bought hundreds of thousands of dollars’ worth and offered it online at low prices, say people familiar with what happened.
But Vietnam’s...
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