評論：蘋果公司的 APPLE CAR 在BUSINESSS DEFINITION和 PRODUCT/SERVICE DEFINION 兩最重要領域都無法取得"共識"；完全以SOFTWARE 驅動無人駕駛而不"犯法"，困難重重.....。"蘋果造車夢碎，耗費巨資終悟底特律當年警告 WSJ 摘要" 。紐約時報兩篇Apple Kills Its Electric Car Project.Behind Apple’s Doomed Car Project: False Starts and Wrong Turns

 其實，市占率很重要的利潤因素，譬如說過去20~30年的 Toyota 公司和 VW公司，賺錢不少。

過去美國有幾本書介紹某車種的成功地開發過程，如FORD 的。

Ford Taurus

Wikipedia

https://en.wikipedia.org › wiki › Ford_Taurus

The Ford Taurus is an automobile that was manufactured by the Ford Motor Company in the United States from the 1986 to 2019 model years.

‎Sixth generation · ‎List of Ford Taurus models · ‎Taurus SHO · ‎Taurus (China)

蘋果公司的 APPLE CAR  在BUSINESSS DEFINITION和 PRODUCT/SERVICE DEFINION 兩最重要領域都無法取得"共識"。

 developing the software and algorithms for a car with autonomous driving features proved too difficult.

Tim Cook, Apple’s chief executive, approved the project in part to prevent an exodus of engineers to Tesla.

*****

1. TECHNOLOGY

   Apple Kills Its Electric Car Project

   The car, which Apple spent billions of dollars researching, had been intended as a rival to Tesla’s E.V.s, which include autonomous driving features.

   By Brian X. Chen

   PRINT EDITIONApple Cancels Its Plans For a Self-Driving Car|February 28, 2024, Page B2

   

2. Feb. 28

   TECHNOLOGY

   Behind Apple’s Doomed Car Project: False Starts and Wrong Turns

   Internal disagreements over the direction of the Apple car led the effort to sputter for years before it was canceled this week.

   By Brian X. Chen and Tripp Mickle

   PRINT EDITIONWrong Turns Doom Efforts On Apple Car|March 1, 2024, Page B1Throughout its existence, the car effort was scrapped and rebooted several times, shedding hundreds of workers along the way. As a result of dueling views among leaders about what an Apple car should be, it began as an electric vehicle that would compete against Tesla and morphed into a self-driving car to rival Google’s Waymo.

   By the time of its death — Tuesday, when executives announced internally that the project was being killed and that many members of the team were being reassigned to work on artificial intelligence — Apple had burned more than $10 billion on the project and the car had reverted to its beginnings as an electric vehicle with driving-assistance features rivaling Tesla’s, according to a half dozen people who worked on the project over the past decade.

The effort had four different leaders and conducted multiple rounds of layoffs. But it festered and ultimately fizzled in large part because developing the software and algorithms for a car with autonomous driving features proved too difficult.

蘋果造車夢碎，耗費巨資終悟底特律當年警告 汽車業人士曾提醒蘋果公司造車業務可能是一場利潤率很低的艱難遊戲。但沒人想聽一群底特律老古板的話。蘋果公司加入了這條喧囂的賽道，十年後黯然退場。