其實，市占率很重要的利潤因素，譬如說過去20~30年的 Toyota 公司和 VW公司，賺錢不少。
過去美國有幾本書介紹某車種的成功地開發過程，如FORD 的。
- Feb. 28
TECHNOLOGY
Behind Apple’s Doomed Car Project: False Starts and Wrong Turns
By Brian X. Chen and Tripp Mickle
PRINT EDITIONWrong Turns Doom Efforts On Apple Car|March 1, 2024, Page B1Throughout its existence, the car effort was scrapped and rebooted several times, shedding hundreds of workers along the way. As a result of dueling views among leaders about what an Apple car should be, it began as an electric vehicle that would compete against Tesla and morphed into a self-driving car to rival Google’s Waymo.By the time of its death — Tuesday, when executives announced internally that the project was being killed and that many members of the team were being reassigned to work on artificial intelligence — Apple had burned more than $10 billion on the project and the car had reverted to its beginnings as an electric vehicle with driving-assistance features rivaling Tesla’s, according to a half dozen people who worked on the project over the past decade.
The effort had four different leaders and conducted multiple rounds of layoffs. But it festered and ultimately fizzled in large part because developing the software and algorithms for a car with autonomous driving features proved too difficult.
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汽車業人士曾提醒蘋果公司造車業務可能是一場利潤率很低的艱難遊 |
